Marketing Conferences

The World’s Most Important Gathering of CMOs and Marketing Executives™

Gartner Marketing Symposium/Xpo 2024 offers CMOs and marketing executives the opportunity to advance their thinking as strategic leaders, and bring their marketing vision to life with the best mix of insight and research-backed sessions to cut through the hype and delve deeper into areas that drive results.

In today’s unpredictable environment, marketing leaders’ growth strategies face massive pressure. It’s no longer enough to increase agility or do more with less. Now is the time for relentless prioritization.

Gartner Marketing Symposium/Xpo™
May 13 – 14, 2024 | London, U.K.
June 3 - 5, 2024 | Denver, CO

Gartner Marketing Symposium/Xpo 2023 North America Key Take-Aways

At the 2023 Gartner Marketing Symposium/Xpo CMOs and marketing leaders learned best practices from track sessions and connecting with peers and experts during interactive experiences.

Read our Executive Summary and explore key take-aways from the 2023 North America conference to see the type of content and networking you can expect in 2024.

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Gartner Marketing Symposium/Xpo

The premier gathering of trailblazers, thought leaders and industry experts pushing the boundaries of marketing. Exclusive access to research-backed sessions, expert advice on your specific challenges and problem solving with peers through networking opportunities.

What was covered at marketing events 2023

Our CMO and marketing leaders conference agenda tracks addressed the most pressing priorities for today's marketing leaders:

Track A. Build and Energize a Winning Function
Track B. Drive Value Through Strategic and Operational Agility
Track C. Lead Multichannel Marketing Through Changing Times
Track D. Optimize the Power of Customer Experience During Unpredictable Economic Times
Track E. Drive Growth Through Commercial Coordination
Track F. Demonstrate Impact, Increase Performance
Track G. Build, Activate and Manage a Valuable Brand

Who attended our marketing conference

Explore how we help you adapt, rebound and grow

Chief marketing officers and marketing leaders
Execute your mission-critical priorities while using a strategic cost optimization plan.

Digital marketing leaders
Drive revenue through conversion by coordinating your multichannel strategy.

Marketing operations leaders
Discover best practices to allocate budget while improving organization innovation.

Marketing analytics and marketing tech leaders
Use technology and data and analytics to make effective marketing decisions.

Customer experience and loyalty leaders
Deliver value to your customers and build loyalty through CX strategy.

Brand marketing leaders
Build brand equity, activate the brand across channels and measure and communicate the value and impact of brand.

Gartner provided access to high-quality, data-driven content, ideas and constructs that will help guide and inform future initiatives we’re pursuing and challenges we face.

Senior Director, Brand Strategy, Thomson Reuters

At a Gartner marketing conference, you’ll find objective insights, strategic advice and practical tools to help you achieve your most critical priorities

Our team of Gartner experts conducts thousands of interactions every year with marketing leaders like you. They use this knowledge to help you address your biggest challenges in areas such as digital transformation, driving marketing innovation, customer experience (CX) and executing a connected multichannel strategy to achieve growth. Take a deep dive into the technologies and best practices that will help you build a future-proof marketing strategy.

Join us to explore:

Building a high-functioning marketing team
Orchestrating touchpoints in support of growth across channels
Measuring marketing and communication’s performance
Delivering impact via customer experience
Unlocking the value of data
Navigating shifts to optimize for brand value
Discovering and deploying emerging digital best practices

Explore the latest marketing insights more relevant to you

Use our insights, advice and tools to build you brand, hone your leadership skills and drive growth in unprecedented times.

Chief Marketing Officer/Head of Marketing
Marketing Operations & Analytics Leader
CX & Loyalty Leader
Digital Marketing Leader

Chief Marketing Officer/Head of Marketing

Build marketing strategies and pursue innovation

Changing economic times demand major shifts in marketing strategy and practice. Determine where to focus — from digital marketing to content marketing — to deliver success..

Marketing Operations & Analytics Leader

Accelerate Growth as a Marketing Organization and Operations Leader

Marketing ops leaders must proactively develop an effective marketing strategy aligned with enterprise-wide objectives. Gartner’s indispensable insights, advice and tools help optimize capabilities and deliver consistent growth.

CX & Loyalty Leader

Create exceptional customer experiences

Customer experience (CX) and loyalty leaders strive to consistently deliver the best customer experience. Become truly customer-centric with these powerful insights and tools.

Digital Marketing Leader

Propel digital strategy with powerful campaigns

Digital marketing leaders must leverage data-driven benchmarks to build effective digital strategies. Develop your multichannel approach — from search marketing to social media — for business impact.

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Take a look inside Gartner Marketing Symposium/Xpo™

Interested in attending this year? Experience a Gartner opening keynote presentation by watching a highlighted section of “The Ecology of Vital Connections — New Pathways for Resilience and Growth”, focused on what it means to know your customer. View details about our upcoming 2024 marketing conferences in London, U.K. and Denver, CO.

5 Key Findings from Gartner’s Annual CMO Spend Survey

CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. They must set a marketing strategy that reprioritizes channels, programs and resources to remain competitive and efficient. Explore five key findings from Gartner’s annual CMO Spend Survey that captures the state of marketing budgets in 2023.

Three anchors weigh on enterprise growth in 2023 - high interest rates, a difficult talent market, and lagging digital transformation
Marketing budgets compose 9.1% of total company revenue in 2023, remaining relatively flat but still dipping slightly from the 9.5% reported in 2022
71% of CMOs believe they lack sufficient budget to fully execute their strategy in 2023
Despite budget pressures, 63% of CMOs plan to grow tech investments and only 23% plan to cut them
Paid media leads in budget allocation across major marketing resources (25.6% of overall 2023 budget)

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