New CMOs: A Roadmap to Success

The First 100 Days: A CMO Checklist

As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision. 

This Gartner 100-day checklist can guide you to:

  • Prepare for your new CMO role
  • Assess your organizational structure, budget and needs
  • Plan your marketing strategy
  • Act on getting alignment and buy-in from stakeholders
  • Measure your impact

Download the New CMO Roadmap

This checklist has a crucial part to play in your first 100 days as a CMO.

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