Entering New Markets Through Positioning and Specialization

Download PDF

Magia is an Australia-based provider of Oracle Cloud business solutions. The company is focused on delivering seamless business through consulting, implementation, training and support. Having achieved significant year-on-year growth by providing specialized services, Magia plans to increase hiring and expand globally.

Mission-critical priority

Magia’s top business priorities include:

  • Driving business value for customers across a diverse set of industries
  • Recruiting and developing top talent
  • Becoming the ANZ marketplace leader in Oracle SaaS
  • Enhancing differentiation to compete more effectively against larger players
  • Growing managed services revenue
  • Growing into a $200 million business in 10 years
  • Market expansion across the UK and US to drive further growth

How Gartner helped

The engagement delivered:

  • Competitive positioning research, advice and direction — comparisons with other larger system integrators
  • Government sector mapping and understanding of investment priorities
  • Insightful research leveraged at monthly executive educational sessions
  • Support on how to grow talent, including consultants based on cyclical customer demands
  • Tools to help bridge the gap between strategy and execution
  • Helping to orchestrate the engagement, accelerate time to value and consistently realign at quarterly business reviews

Business impact

With strategic advice and execution-based support from Gartner, Magia is positioning itself as a strong specialty services business aligned with corporate business goals. Recent partnership wins include:

  • 100% growth in company size in the past 24 months
  • A 200% increase in the number of managed services customers in the past 18 months
  • A competitive positioning scorecard to better inform deals
  • Enhanced employee value proposition from talent frameworks
  • An analytical model on initiative prioritization
  • An informative view of areas to improve cost to serve

Industry:
Technology Services

Revenue:
Approx $12 million

Employees:
80-100

Contact:
CEO

Achieve your mission-critical priorities with Gartner for Startup CEOs

Learn More

Gartner is my reliable advisory partner to sound board many of our critical decisions. Their expertise supports our C-suite with critical thinking, better informing our strategy to execute on our initiatives.

Surend Dayal

CEO, Magia Solutions

Related success stories

Customer Success Story

Understanding Market Intelligence on a New Level

Gartner helped WDCi Group get access to subject matter and market expertise, accelerate pipeline growth and generate brand awareness of their cloud solution for their end users.

Understanding Market Intelligence on a New Level

Gartner helped WDCi Group get access to subject matter and market expertise, accelerate pipeline growth and generate brand awareness of their cloud solution for their end users.

Read Now

Customer Success Story

Sharpening Messaging to Expand Into New Markets

To help organizations and businesses turn disruptive events from chaos into opportunity, the company needed to accurately communicate its brand value and capabilities to existing and new markets.

Sharpening Messaging to Expand Into New Markets

To help organizations and businesses turn disruptive events from chaos into opportunity, the company needed to accurately communicate its brand value and capabilities to existing and new markets.

Read Now

Customer Success Story

Taking a Leading Approach to Global Expansion Supported by Innovative Technology

Plaetos Group, the B2B SaaS human insights company, uses its virtual discussion and advanced human analytics technologies to give leading large enterprises access to rich employee voice data to inform their $300B+ employee experience challenges.

Taking a Leading Approach to Global Expansion Supported by Innovative Technology

Plaetos Group, the B2B SaaS human insights company, uses its virtual discussion and advanced human analytics technologies to give leading large enterprises access to rich employee voice data to inform their $300B+ employee experience challenges.

Read Now

Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.