Understanding Market Intelligence on a New Level

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WDCi Group, an emerging cloud solutions company, realized their student information system, RIO Education, was unique but needed to better understand the market and product space. Gartner helped WDCi Group get access to subject matter and market expertise, accelerate pipeline growth and generate brand awareness of their cloud solution for their end users. 

Mission-critical priority

Business initiatives and priorities for 2020:

  • Define best-in-class go-to-market (GTM) strategy.
  • Review and improve existing channel and partner strategy.
  • Update messaging and positioning with goal of accelerated pipeline growth.
  • Review product strategy and launch plan.
  • Grow and retain existing accounts.
  • Develop and refine case studies.

How Gartner helped

Gartner experts provided:

  • GTM support team to help inform, structure, and review messaging and marketing campaigns.
  • Technology-and-education-industry- specific insights, market trends, data and dedicated analyst coverage.
  • Dedicated product expertise to continuously review and improve the platform.
  • Comprehensive market guides and vendor reports for competitive insight.
  • Readily downloadable best-practice frameworks and toolkits to save time.
  • Analyst relations programs across key coverage areas to build credibility and awareness.

Business impact

With support from Gartner, WDCi Group:

  • Achieved an increase in brand awareness, with more education clients coming on board, driving a direct impact on company revenue and growth.
  • Analyst interactions were able to refine GTM strategy throughout.
  • Effectively used best practices to refine channel strategy, find the right partners and better manage existing relationships.
  • Validated the market, GTM materials, analysis of solution and launch of RIO Education product.
  • Obtained insights, feedback and support to develop sharpened position and messaging, validated ideas and market limitations.

Industry:
Cloud Solutions

Revenue:
$5 million +

Employees:
20

Contact:
CEO

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We’ve stayed lean because we brought Gartner on to do a lot of the advising for us. We felt the investment was worthwhile from the start with Gartner because we knew we’d get access to a whole lot more than if we hired one person.

Deborah Brook

CEO, WDCi Group

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