What are the top key performance indicators (KPIs) you expect to improve for your business with the help of Data Analytics & AI?

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Customer satisfaction & loyalty50%

Operational efficiency through predictive and root cause analysis57%

Fraud detection and prevention36%

Asset tracking and investment planning28%

Marketing and customer intelligence ("Segment of One")32%

Performance management of IT and/or network infrastructure28%

Automated infrastructure management20%

Automated customer experience management16%


246 PARTICIPANTS

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Yes58%

No24%

Too early to tell18%


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Head of Enterprise Architecture MERCK Group in Healthcare and Biotech, 10,001+ employees
Strategy & Architecture
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