Tia Smart is a Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.
Prior to joining Gartner, Ms. Smart worked in sales for several retailers and was a Principal within Gartner's Research Engagement Services (RES) department.
Gartner
Prinicipal, Research Engagement Services
Best Buy
Apple Lead, Mobile Consultant
Marketing Technology
Marketing Data and Analytics
M.A., Political Science - Public Affairs, University of Florida
B.A., Political Science, University of Florida
1How do I identify, evaluate and select martech?
2How do I conduct a martech audit?
3Understanding proof of concepts (POCs) and how to evaluate a vendor's demonstration
4Why are CDPs important to marketing teams? What are the CDP use cases for marketers and their motivations for purchasing them?