Do you think generative AI like ChatGPT is useful for content marketing? Can it replace a content writer altogether?
Director of Marketing in Software, 5,001 - 10,000 employees
It can be useful but not at the current stage of development. In my experience, the output of ChatGPT has been very generic, high level and mostly factually untrue. But of of course the technology will evolve quite quickly, so at some stage there will be more articulation and consistency. Then there is the issue with the quality or uniqueness of the content being developed by an AI tool, which might result in vanilla-flavoured look-alike content that does not really help the brand to stand out. Probably some content will be good enough, depending on the intended use, some other content will not.CEO in Services (non-Government), 2 - 10 employees
I believe that AI will give us more starting points for content - rather than staring at a blank screen, AI can allow us to start with something - an idea or even a rough draft, but it will be up to writers to make it workDirector of Strategy and Operations in Education, 5,001 - 10,000 employees
1000% yes. Possibilities are endless. As Giovanni notes, its not perfect, particularly with facts. But, as Jennifer notes, it's perfect for quickly putting a first draft down on paper. I think the entry-level/functional writing role is a thing of the past. As any technology does, new standards of productivity are set. Just as the need for physical labor gave way to the "knowledge worker", AI causes us to think differently about the roles and work product we need. CMO in Healthcare and Biotech, 201 - 500 employees
I think it is very useful, but it should not replace an actual person. My director has taught ChatGPT about our organization and was able to produce over 30 draft pieces of content with references. She then ran these through the grammarly plagiarism checker and they are now ready to be worked on with our SMEs to make them company and product specific., 501 - 1,000 employees
My team has found success in using it to generate ideas, outlines and/or help add to content. We do not use it to craft content as we believe our content needs to be in our brand voice and must be backed up by our experts.VP of Marketing, Self-employed
Chat GPT4 (the paid offering) is much better than the free 3.5 version regarding accuracy and output, so I would recommend the upgrade for any testing. The new capability to add your corporate tone of voice information to the custom instructions area is very helpful in getting the content on point faster. Proper prompting is very important as well - it is incredible what you can generate with practice (tables with variable content). Remember that you can tell ChatGPT to write as if it is a certain person (write this as if you were a product manager, etc.). I found it invaluable for taking transcripts from webinars, or whitepaper content and repurposing it into blog posts and SEO articles - and then deriving shorter form content, like social posts, from those.
Marketing Analyst, Self-employed
The content writers cannot be fully replaced by ChatGPT, The Human touch & creativity is still required to write thoughfull content.Content you might like
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CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.