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Gartner Expert
Rick LaFond
Director Analyst
Rick LaFond serves as an Analyst in Gartner's marketing and communication practice.
In this role, Mr. LaFond works with marketing leaders to optimize customer acquisition and account growth strategies, specializing in B2B marketing and the manufacturing and natural resources industry.
Mr. LaFond's coverage areas include digital marketing strategy and execution, demand generation, content marketing, sales enablement, lead management, brand positioning and account-based marketing.
Previous experience
Prior to joining Gartner, Mr. LaFond was an Account Manager.
Professional background
CEB
Account Manager
Limelight Strategic Communications
Account Manager
Areas of coverage
Digital Marketing Strategy and Execution
Content Marketing and Management
Customer Acquisition and Growth
Industry Marketing Strategy and Execution
Education
B.A., Communication, University of Maryland College Park
Top Issues That I Help Clients Address
1Optimizing digital marketing strategy and execution for B2B and manufacturing brands
2Developing and managing a content marketing strategy
3Building and optimizing B2B demand generation and sales enablement capabilities
4Maximizing B2B lead pipeline productivity
5Building and managing B2B customer journey orchestration strategy