Omnia Retail, a dynamic pricing software provider, helps retailers and D2C brands unlock value from pricing through its dynamic pricing solution and competitor pricing data. Omnia Retail's software and customer support empower companies to automate different pricing strategies, from business rules to more advanced algorithms, leading to advanced pricing models that deliver higher revenue and increased market share.
The company has experienced rapid growth in the e-commerce sector over the past 5 years by focusing on enterprise accounts across Europe. But with an industry-specific product offering, Omnia Retail at times struggled to connect with the right in-market accounts that were ready to leverage its software.
Leon Curling-Hope, Head of Marketing and Insights at Omnia Retail, explained, "As the industry has matured, smaller retailers have entered the market looking for dynamic pricing software, but they don't always fit the ideal user profile. Usually the smaller the retailer, the less likely that it has the resources and skills needed to apply and run a pricing software solution effectively, and truly gain the full benefit from it."
Omnia Retail sought to differentiate its product and restrategize its lead gen channel mix to capture the right accounts and drive more efficiency, while working to further educate potential clients about pricing optimization.