- Gartner client? Log in for personalized search results.
Gartner Expert
Nicole Denman Greene
VP Analyst
Nicole Greene analyzes marketing strategy, trends and practices with an emphasis on artificial intelligence, content marketing and digital experience. Ms. Greene helps clients lead transformation through the use of creative, technology and data. Her work on generative AI crosses these disciplines and includes responsible use and risk management.
Previous experience
Ms. Greene held content, digital experience and social marketing roles for over 15 years at industry leaders including Disney and ESPN Media Networks, Viacom and The United States Tennis Association (U.S. Open). Her work focused on how emerging technology and changing consumer behavior drive the need for brands to adapt their strategy, creative, process and measurement. The importance of brand trust, differentiation and responsible use of technology continues to be reflected in her research. She supports both B2C and B2B clients, with experience leading content and digital product marketing efforts for Gartner.
Professional background
Gartner
Director, Digital and Content Product Marketing
Epsilon
Director, Digital, CRM and E-commerce
The United States Tennis Association
Strategist, Marketing and Development
Areas of coverage
Marketing Technology
Executive Leadership: Artificial Intelligence
Marketing Channels and Content
Marketing Leadership and Strategy
Education
B.A., Journalism and Mass Communication, University of North Carolina, Chapel Hill
Top Issues That I Help Clients Address
1How do I develop my strategic approach to generative AI and work with the c-suite to focus on my company's strategic business objectives?
2What are the drivers and barriers for genAI adoption and how do I prioritize my use cases?
3What are the key ethical, responsible use and risk mitigation considerations for marketers in terms of genAI?
4How do I implement a customer-centric content strategy to meet changing consumer expectations?
5How do I develop capabilities, processes and governance to support content marketing at scale?