2023 Multichannel
Marketing Survey

Reframe your multichannel marketing performance to improve the impact of your marketing efforts.

Marketers are struggling to identify metrics that demonstrate multichannel marketing’s effectiveness. 

Multichannel marketing’s rapid evolution has provided new opportunities to reach and engage customers. Yet marketers still struggle to measure the impact of these efforts — both in terms of user experience, commercial returns or ROI.

The latest Gartner 2023 Multichannel Marketing Survey highlights a holistic approach supported by a measurement strategy focused on just three to four metric types. This can help organizations make better sense of multichannel marketing’s effectiveness and more confidently communicate its impact on marketing channels and content performance.

You will learn:

  • How to effectively manage multichannel marketing complexity
  • The right mix of metrics to measure the impact of your efforts
  • How to maximize multichannel marketing investments

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    Rethink Your Multichannel Marketing Strategy To Be Best-in-class

    Customers today expect a consistent and a personalized experience across all touchpoints, but marketers often struggle to make the changes necessary to meet these needs. Join our on-demand webinar to determine the state of multichannel marketing today and  get recommendations to improve multichannel performance and be best-in-class.
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    About the 2023 Multichannel Marketing Survey

    The 2023 Gartner Multichannel Marketing Survey was conducted in response to evolving customer journeys in a fluid marketing environment. This survey reveals that performance measurement is a difficult exercise for most digital marketing leaders and can help them determine best practices to maximize multichannel marketing investments.

    The marketing respondents in this survey include 397 senior marketing leaders that manage multiple marketing channels, who are/or were responsible for the execution of their organization’s multichannel marketing strategy. Eighty-five percent of respondents were aligned to the marketing function, 9% to brand management, 7% to sales or other business units.