Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.
- Gartner client? Log in for personalized search results.
Marketing and Communications
Gartner Glossary
Marketing Automation
Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management. It provides marketers with the ability to offer real-time, targeted, data-driven campaigns along with enhanced efficiency and productivity.
Recommended Content for You
Experience Gartner conferences
Gartner Webinars
Expert insights and strategies to address your priorities and solve your most pressing challenges.
Recommended Webinars for You
37 Items