How do Market Forecasts work?
A Gartner Market Forecast is based on a market model specific to the dynamics of a particular market segment and it identifies the key influencing factors about which assumptions are made. These assumptions are informed by numerous fact bases, such as primary and secondary research, inquiry analysis and an extensive network of industry contacts. Our aim is to help you fully understand a market’s future spending patterns and provide quantified insight to support your business decision making.
Our standard forecasts include two years of historical data and five years of future projections, providing you with a comprehensive understanding of supply and demand by market, geography and industry vertical on a quarterly basis.
Market Forecasts provide supporting analysis that explains how Gartner envisions market trends playing out in both primary and adjacent markets and the associated assumptions that Gartner believes have high impact on the forecast.