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Gartner Expert
Julie Hopkins
Group Vice President
Julie Hopkins analyzes digital marketing strategy, trends and practices. Her early research was on multichannel marketing strategies, specifically in social and email marketing, but now focuses primarily on supporting Marketing leaders with strategies for navigating the changing consumer and technology landscape. She helps clients use these techniques to engage customers, evangelize their brand, grow revenue and transform the business.
Previous experience
Before joining Gartner, Ms. Hopkins worked at a full-service digital agency, where she helped companies design and implement digital programs and campaign strategies. She worked with clients new to digital marketing, clients implementing their first programs in mobile or social channels, and clients optimizing large multichannel marketing programs. Previously, she held corporate marketing, product marketing and product management roles in high-tech companies, and was a management consultant in data warehousing.
Professional background
Enlighten
Senior Digital Strategist
Quova
Director of Product Marketing and Product Management
Siebel Systems
Group Public Relations Manager, and Senior Product Manager
Areas of coverage
Marketing and Communications Leadership and Strategy
Education
M.B.A., Harvard Business School
B.A., Sociology and Markets & Management, Duke University
Top Issues That I Help Clients Address
1Where are marketers investing in order to advance and differentiate their marketing programs?
2What limits marketing program success or business growth? What are the common roadblocks to advancing the organization?
3How do I prioritize plans and investments in a changing consumer, business and global landscape such as we're navigating today?