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Gartner Expert
Joseph Enever
Sr Director Analyst
Joseph Enever is a Senior Research Director covering Marketing Data and Analytics. Mr. Enever is focused on how marketing teams can evolve their marketing data and analytics capability, and navigate the key issues and technologies to achieve the best possible results. He has a deep understanding of digital analytics and optimization, from both digital transformation and practitioner perspectives.
Previous experience
Mr. Enever was previously Head of Digital Analytics and Optimization for Carphone Warehouse in the U.K. Working across all functions of the business driving the data-driven, test and learn agendas. Responsible for defining the strategy and leading cross-functional teams and evolving the maturity of the capabilities.
Professional background
Carphone Warehouse
Head Of Digital Analytics and Optimisation
Lastminute.com
Group Checkout Product Manager
Holiday Autos
Website Manager
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Education
BA Interactive Multimedia
Top Issues That I Help Clients Address
1How do others use analytics to gain better insight into their customers?
2How do I interpret the customer data platform market and vendor landscape?
3What are the pro's and con's of the different analytics toolsets for my marketing data and analytics team?
4How do I approach implementing and utilizing a data layer to improve my marketing data and analytics?
5How do I approach building a measurement framework for marketing analytics?