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Gartner Expert
John Santoro
Sr Director Analyst
John Santoro is a Senior Director Analyst in Gartner's Product Management research practice. He helps technology and service provider product managers with marketplace and ecosystem strategy, product pricing, productizing data, and transitioning to SaaS solutions. He advises clients on the implementation and productization of APIs, including API pricing and API management. He also works with buyers of technology on these topics.
Previous experience
Prior to joining Gartner, at IBM Mr. Santoro coded, tested, and deployed applications in order to compare IBM's Cloud and Middleware solutions to competitors such as Red Hat, Oracle, Mulesoft, and Amazon. Prior to IBM, he served as the Product Manager, Chief Architect, and developer of a small startup that was acquired by IBM in 1999. Prior to that, he worked as an IT consultant, primarily focused on transaction processing for financial services clients.
Professional background
IBM
Senior Competitive Solutions Architect
Planetworks/Tangent International
Chief Architect, Consultant
Andersen Consulting
Senior Consultant
Areas of coverage
Product/Service Organization and Leadership
Product/Service Discovery and Validation
Product/Service Design and Creation
Product/Service Introduction and Delivery
Product/Service Evolution and Management
Education
B.S., Massachusetts Institute of Technology
Eta Kappa Nu (Electrical Engineering Honor Society)
Top Issues That I Help Clients Address
1Creating and participating in partner ecosystems and marketplaces
2Product pricing
3API pricing and API products
4API management and design
5Transitioning to SaaS (end users and providers)