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Gartner Expert
Jeffrey L Cohen
Director Analyst
Jeffrey L. Cohen is a Director, Analyst in the Gartner for Marketing Leaders practice. With a focus on B2B organizations, Mr. Cohen supports marketing leaders' mission-critical priorities around go-to-market, demand generation, content marketing, account-based strategies and measurement in an actionable way that leads to greater alignment across revenue teams.
Previous experience
Mr. Cohen developed strategies for demand generation, customer retention, sales enablement and internal alignment for a variety of marketing technology companies and external clients. Every program focused on aligned messaging for each stage of the buyer's journey, while at the same time, provided helpful information that allowed prospects to improve their own job performance.
A key part of Mr. Cohen's role at Salesforce was to conduct nearly 70 customer maturity model workshops with Fortune 500 companies. The outcomes were to provide recommendations for customer improvement and guidance for developing new company content based on common customer challenges. Mr. Cohen is also a published business author.
Professional background
TOPO now Gartner
Analyst
Oracle
Director, Content Strategy
Salesforce
Manager, Content Marketing
Areas of coverage
Marketing Technology
Customer Acquisition and Growth
Marketing Channels and Content
Education
M.A., University of North Carolina at Chapel Hill
B.S., Duke University
Top Issues That I Help Clients Address
1Marketing and Sales Alignment
2Demand Generation
3Content Marketing Strategy
4Marketing Automation and Lead Managment
5Account-Based Marketing