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Gartner Expert
Jason McNellis
VP Analyst
Jason McNellis specializes in marketing analytics and building insight-generating organizations with a focus on enhancing marketing through machine learning, artificial intelligence, marketing mix modeling, and campaign measurement. Mr. McNellis helps clients concentrate on the right data and right approach to guide their critical decisions.
Previous experience
Prior to joining Gartner, Mr. McNellis built and led the data science practice at Centriam and the advanced analytics practice at Supervalu. He also guided product strategy at RedPoint Global. In addition, he has eight years' experience as a data analyst and marketing statistician.
Professional background
Centriam
Vice President of Analytics & Data Science
RedPoint Global
Vice President of Product
Supervalu
Director of Advanced Analytics
Areas of coverage
Marketing Technology
Marketing Data and Analytics
Education
M.A., State University of New York, Stony Brook
B.A., Carleton College
Top Issues That I Help Clients Address
1What is the right mix of skills, partners and tools my organization needs to build a world-class analytics team?
2How can I use machine learning and AI to improve marketing performance?
3How can I develop reporting and measurement that is both useful and insightful?
4How do I recruit, select, train and retain marketing analytics talent?
5How do I advance my organizations marketing data and analytics maturity?