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Gartner Expert
Jason Daigler
VP Analyst
Jason Daigler is a VP, Analyst focused on digital commerce technologies, including topics such as launching a commerce site, multichannel strategy, B2B commerce, channel integration, digital shelf analytics and marketplaces. Mr. Daigler has 20+ years of business experience in digital commerce, software development and product management.
Previous experience
Prior to joining Gartner in 2014, Mr. Daigler was an Online Product Manager for The Home Depot, where he was responsible for a variety of technologies aimed at driving increased online sales and improved customer experience. Earlier, he worked in product management and project management for ezprints/CafePress, where he was responsible for e-commerce growth.
Professional background
The Home Depot
Online Product Manager
ezprints/CafePress
Product and Project Management
The State of Georgia
Software Development Manager
Areas of coverage
Customer Acquisition and Growth
Digital Commerce and CRM Sales Technologies
Education
M.B.A., Georgia State University
B.A., Florida State University
Top Issues That I Help Clients Address
1Digital commerce platform vendor selection, vision and strategy - D2C/B2C and B2B
2Selling on marketplaces - strategy and technology, including channel integration and digital shelf analytics
3Enterprise marketplaces and marketplace operation
4Product experience management - product data syndication and digital shelf analytics
5Selecting the right digital commerce architectural model