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Gartner Expert
Irina Guseva
Sr Director Analyst
Irina Guseva is a Senior Research Director with Gartner focusing on Web Content Management (WCM) and Digital Experience Platforms (DXP). Ms. Guseva's passion for technology stems from 20+ years in this industry in various capacities - as a practitioner, journalist, implementation consultant, technology analyst and product marketer.
Previous experience
Prior to Gartner, Ms. Guseva worked as a journalist covering WCM and adjacent markets, WCM practitioner, WCM implementation consultant, vendor product marketer, and industry analyst.
Professional background
Adobe
Group Manager, Product Marketing
Real Story Group
Technology Analyst and Consultant
CMSWire.com
Deputy Editor
Areas of coverage
CRM Strategy and Customer Experience
Education
M.A., Journalism & Media Management, University of Missouri-Columbia
M.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
B.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
Top Issues That I Help Clients Address
1WCM (Web Content Management) marketplace and trends
2WCM best practices
3WCM / CMS vendor selection
4DXP (Digital Experience Platforms) marketplace and trends
5DXP vendor selection