Buyers prefer a rep-free buying experience, but 46% of buyers who actually had a rep-free experience regretted their purchase decision. However, those who went the seller-led route were 63% less likely to complete a high-quality deal.
Providing a customer experience that satisfies buyer preferences, positively influences the purchase decision, and delivers high-quality, low-regret deals is key.
Download our guide to learn how to:
- Leverage the unique capabilities of humans to drive maximum interaction value
- Design digital commerce capabilities that function as seller-enablement tools
- Equip sellers with actionable analytics tools that provide insights to help them assess where buyers are in their purchase process