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Gartner Expert
Greg Carlucci
Sr Director Analyst
I leverage data and insights to drive actionable guidance for marketing leaders in the consumers goods industry. Research coverage is applicable to Food & Beverage, Personal Care, Beauty and more. Focused on reporting key category and brand level trends to enable clients to identify opportunity areas for growth and innovation. Specialized focus in consumer goods ecommerce, path to purchase, content optimization, and marketing mix strategies. Supporting clients' needs while seeking current industry trends and value-added information to turn insights into action.
Previous experience
Previous work experience includes 8+ years in brand management at large CPG companies including Procter & Gamble, Edgewell Personal Care, and most recently Columbia Care. Specific skills include brand management, consumer insights, brand positioning framework, digital marketing mix, P&L analysis, ecommerce and dedicated continuous improvement. Contributed to brand development on Tide, Playtex, Banana Boat, Hawaiian Tropic, and Columbia Care.
Professional background
Columbia Care
Brand Marketing Director
Edgewell Personal Care
Associate Brand Manager
Procter & Gamble
Senior Marketing Specialist
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Data and Analytics
Content Marketing and Management
Customer Experience
Industry Marketing Strategy and Execution
Education
B.A., Business Economics, Xavier University
Top Issues That I Help Clients Address
1Consumer Goods Industry Digital Marketing Mix Optimization
2Path To Purchase Evaluation And Implementation
3Consumer Goods Category And Insights Application
4Navigating Product Brand Assortment And Distribution Strategy
5Disruption In Consumer Goods Industry Through Prioritization