Generative AI has gained significant attention and adoption recently as organizations and
end users increasingly recognize the potential of this technology. Sales teams, in particular, are finding new and innovative ways to boost sales outcomes using these tools.
One minute insights:
Three-quarters of respondents say their organization is currently deploying generative AI sales tools.
One-third (33%) say generative AI has improved the productivity of their sales team “a great deal.”
37% of respondents believe generative AI tools would allow them to completely
replace a person on their team while still producing the same results.
32% cite unforeseen cybersecurity risks as a barrier to adopting generative AI sales tools.
Sales enablement content driving high adoption of generative AI sales tools
The two most common reasons teams decided to or are planning to adopt generative AI
are to create sales enablement materials (51%) and create training or L&D content (43%).
Many believe AI would allow them to replace a person on their team
Question: What advice would you give to sales team leaders who are adopting generative AI for the first time?
Make sure that people come first - people buy people!
Of those who believe the technology needs to be more sophisticated before it can fully
replace someone on their team, 42% believe that it will take another 1-2 years.
Just 12% of respondents say that generative AI has not helped improve the productivity of
their sales team, or it is too early to tell.
Many are concerned customers are aware of their AI generated content
59% would be moderately or extremely concerned if their customer discovered content was AI generated.
Over half (54%) of respondents believed their customers can always or often tell if their
content is AI generated.
Question: What advice would you give to sales team leaders who are adopting generative AI for the first time?
Don't rely on it completely so that your customers will easily find out that you have used a generative AI tool.
The current lack of widespread adoption (51%) is the most common barrier to adopting
generative AI sales tools. Less than one quarter (23%) do not see a business use case.
Question: What advice would you give to sales team leaders who are adopting generative AI for the first time?
It can serve as a useful outline, however it lacks innovative thinking. It reports from past data.
38% of organizations have not blocked usage of generative AI sales tools, 38% while 37% have blocked all usage of these tools.
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