How a Real Estate Developer Transforms Business and Lives

Do poor communities make poor investments? SoLA Impact CEO, Founder and Managing Partner Martin Muoto doesn't think so. His company is reinventing the model of a for-profit real estate developer by investing not only in the buildings but in the community.

In the fifth episode of our Eureka! series, Muoto explores the challenge and misconception of how to operate in a high-risk area. By embracing technology, they have helped improve the lives of residents in South Central Los Angeles by bringing access to affordable housing, education, ownership and capital. It's a powerful story about how insight can change your perspective.