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Gartner Expert
Christi Eubanks
GVP, Customer & Market Research
Christi Eubanks is a Practice Vice President within the Marketing & Communications group, leading the advanced analytics, data science and Digital Performance Benchmarks (formerly L2) data platform teams. Her scope includes all Marketing and Communications data support, including methodology, data science and ML, PPR and analyst survey design and analysis, benchmarking and data visualization.
Prior to building the QUADS function within the Marketing & Communications group, she managed a team of Analysts. As an analyst herself, Ms. Eubanks specialized in marketing data and analytics, with a focus on customer data management and modeling; marketing measurement; web, social media and mobile analytics; customer journey analytics; data visualization; and advanced analytics.
Previous experience
Before joining the Gartner team, Ms. Eubanks was head of global digital analytics at Mattel, where she helped build an analytics center of excellence (COE) and digital measurement framework. She was also a partner at Converseon, a consultancy specializing in social analytics, where she held positions in research and software product management.
Professional background
Mattel
Senior Manager, Global Digital Analytics
Converseon
Director
Areas of coverage
Marketing Data and Analytics
Education
B.A., Public Relations, Auburn University
Top Issues That I Help Clients Address
1What are best practices for measuring and optimizing digital marketing programs?
2How do I select and implement tools/partners for marketing analytics?
3How do I build, organize or manage a marketing analytics team?
4How do I tie digital marketing efforts to business results?
5What are best practices for building analytics centers of excellence?