- Gartner client? Log in for personalized search results.
Gartner Expert
Arthur Villa
Sr Director Analyst
Arthur Villa is a Research Director in Gartner's Tech CEO team. Primary research coverage is robotic process automation (RPA) and hyperautomation targeted at Tech CEOs, product managers, and product marketers in IT service providers.
Mr. Villa was a VP of product management for Gartner's High Tech and Telecom Programs with global responsibility for product development, go-to-market strategy, positioning and messaging, market intelligence, customer analysis, new product launches, sales training, and other product management activities.
Previous experience
Prior to joining Gartner, Mr. Villa completed an M.B.A. from the Massachusetts Institute of Technology (MIT) where he co-published research for MIT's Center for Information Systems Research. His past experience includes working as a product marketing manager at VMware, IT systems engineer for a $10B+ hedge fund, and other hands-on IT roles within the data center.
Professional background
Gartner
VP
MIT Sloan School of Management
Research Assistant, Center for Information Systems Research (CISR)
VMware
Product Marketing Manager
Areas of coverage
Product and Services Strategy for Tech CEOs
Marketing and Sales Execution for Tech CEOs
Product/Service Design and Creation
Product/Service Evolution and Management
Messaging and Differentiation
Education
M.B.A., MIT Sloan School of Management
B.S., Business and Computer Science, Skidmore College
Top Issues That I Help Clients Address
1TSPs: How to compete and differentiate across key hyperautomation markets (e.g. RPA, IDP)
2TSPs: How to scale and develop hyperautomation services
3TSPs: GTM strategy on pricing, packaging, segmentation, messaging, and sales presentations
4Buyers: How to select and implement robotic process automation (RPA) tools
5Buyers: Governance and development best practices for RPA