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Gartner Expert
Ant Duffin
Sr Director Analyst
Ant Duffin is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering digital commerce.
Ant advises on digital commerce business transformation across the end to end value chain including digital marketing, multichannel eCommerce and business capability (talent, partners and Martech) including enabling functions i.e. IT, HR, supply chain.
Ant has over 15 years global digital consumer / brand experience across a range of industries including CPG, retail, UK government and automotive.
Previous experience
Previously, Ant was the global digital director for PZ Cussons leading digital strategy / transformation for the group covering digital brand strategy, multi channel commerce including Amazon & D2c, Martech / data and analytics and digital operating models plus capability development (Talent development, agile for marketing teams, partners).
Professional background
PZ Cussons (International)
Global digital director
PZ Cussons (International)
Global head of digital solutions
Reckitt
Senior digital solutions analyst (Product manager)
Areas of coverage
Digital Marketing Strategy and Execution
Customer Acquisition and Growth
Education
BSc (Hons) computer science and info systems @ Salford
HND software development @ Salford
Top Issues That I Help Clients Address
1Digital marketing and commerce strategy
2Digital commerce operating models
3D2c strategy and implementation (in house or with partners)
4Digital business capability development (Talent, agile, Martech)