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Gartner Expert
Andrew Frank
Distinguished VP Analyst
Andrew Frank covers marketing and advertising.
As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.
He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing in emerging environments such as metaverse and Web3.
Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous experience
Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional background
Organic (an Omnicom Company)
Group Director of Engineering
Viant
Vice President and CTO, Media & Entertainment
Ogilvy & Mather Interactive
Vice President, Partner, Head of Technical Design
Areas of coverage
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Mobile Marketing
Customer Experience Design and Execution
Advertising
Education
B.A., with high honors, Wesleyan University
Top Issues That I Help Clients Address
1Use data and AI to optimize marketing in ethical and privacy-compliant ways
2Assess and embrace emerging technologies for marketing such as metaverse, extended reality, Web3 and blockchain networks.
3Adapt to changes in web and app tracking technology such as cookie and IDFA deprecation
4Define marketing's role in digital business
5Navigate the complex landscape of advertising, media and marketing tech