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Gartner Expert
Adam Sarner
Managing Vice President
Adam Sarner specializes in digital marketing strategy and technology, including multichannel marketing, lead management, social and mobile marketing, and customer experience management. He serves marketers, helping them assess and take advantage of innovative and emerging marketing trends and put them to business use.
Roles and responsibility
CMO and marketing leadership
Multichannel marketing
Customer experience
Product marketing
Customer relationship management
Previous experience
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications in the insurance industry.
Professional background
Signal Administration
Senior Manager
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology
Marketing Data and Analytics
Marketing Organization and Talent
Customer Acquisition and Growth
Education
M.B.A., Sacred Heart University, Connecticut (Beta Gamma Sigma)
B.S., Psychology, State University of New York College at Oneonta
Top Issues That I Help Clients Address
1What are the top considerations for designing and executing successful multichannel marketing?
2What combination of digital techniques, channels and processes is the most effective for attracting, acquiring and retaining loyal and profitable customers?
3What are the evolving criteria for choosing technology and service providers to help develop and manage multichannel marketing?