Sales

Gartner Glossary

Account Manager

An account manager is an employee who is responsible for developing and maintaining customer relationships that promote satisfaction and retention. Account managers oversee the full customer life cycle — not only working with clients to ensure use and satisfaction with the products or services but also researching and presenting new solutions that can enable the customer to generate greater business value.

 

Learn more about strategic account management.

Experience Gartner conferences

Master your role, transform your business and tap into an unsurpassed peer network through our world-leading virtual and in-person conferences.

Gartner Webinars

Expert insights and strategies to address your priorities and solve your most pressing challenges.