No Data and Analytics Vision? No Business Impact!

Analysts: Frank Buytendijk, Mike Rollings, Saul Judah, Michael Moran

Digital businesses often create data and analytics strategies that lack vision. These strategies are unlikely to get funded and are often the first to receive scrutiny within an organization.

A successful data and analytics strategy should generate business value and support innovation. To do this, you must:

• Describe your vision explicitly 
• Sell that vision to your peers 
• Define delivery and support expectations 

Creating a lucrative data and analytics strategy is vital and requires a unified vision.

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